Your Strategic Investor Relations & Media Partner.
We serve disciplined entrepreneurs and capital stewards who need a content strategy, investor narrative, and trust-building platform that reflects their ethos: understated, intelligent, and direct.
Our Process
No hype. No gimmicks. Just high-trust strategy and content that positions you to win.Every engagement starts with our 6-week Production Pilot Program:
Strategic
Blueprint Creation
We develop your voice, narrative and investor persona maps. Educating your current clients while engaging new audiences.
Content Development
+ Onsite Media
We come to you and create the content from our Strategic Blueprint. Making the final product match your story and brand.
Full Media & Marketing Plan
A fully developed plan ready to leverage immediately. A repeatable process to continue that makes your phone ring.
We Build Credibility That Compounds
Smooth Stone Capital is a strategic investor relations and media firm for real estate operators, private equity funds, and capital allocators who don’t want to shout to be heard.
We help our clients:
Refine their investor story & pitch
Build strategic media that attracts and educates
Attract long-term LPs without acting like influencers
If You're...
- A founder preparing for a strategic capital event
- An operator managing a quiet but credible platform
- A firm with legacy assets and future ambitions
...then Smooth Stone Capital was built for you
Joshua Wilson
Executive Producer | Podcast Host
Deal Maker Turned marketer
Capital Markets Growth Advisor, Strategic Content Creator, and Investor Relations Specialist with a background in investment banking (Series 79, 63) and real estate (Florida Broker #3038350).
I am an advisor to family offices, private equity and venture capital firms, institutional investors, and visionary founders focused on building strategic relationships, enhancing investor engagement, raising visibility, and unlocking capital markets opportunities. I’ve operated on both sides of the investment table—pitching as an entrepreneur and serving as an investment banker and advisor to funds, family offices, and founder-led businesses.
Through a combination of capital strategy consulting, brand storytelling, investor education, and business development, I have:
• Built and scaled over 20 branded media platforms, with several ranking in the top 3–10%.
• Conducted 2,000+ strategic interviews with investors, executives, and dealmakers
• Facilitated and co-built a multi-million dollar portfolio of duplexes, triplexes, and quadplexes, leading investor relations and construction oversight.
• Generated over $200M in commercial real estate referrals through a media-driven business development campaign for a CRE finance technology platform.
• Opened and scaled a real estate branch, overseeing the development of 40+ spec homes (~$8M) by coordinating landowners, builders, and investors.
I thrive in mission-driven, growth-focused environments where vision, structure, community, and strategic execution come together. I am energized by working alongside founders, fund managers, investors, and innovators who are passionate about creating meaningful value and lasting impact.
Chris Williams
Director | Strategic Advisor
CORPORATE LEADER
Strategic IR & Media Advisor, Operations Director, and Podcast Host with a background in M&A strategy, digital content systems, and founder-led storytelling.
I advise private equity firms, real estate operators, family offices, and capital allocators on how to build trust-based investor relationships, elevate their public posture, and drive high-value deal flow without resorting to hype. As the host of business podcasts including Unmuted Podcast, I help visionary founders and fund managers shape and scale their platforms through media that speaks their language.
I’ve advised across industries corporate, startup, and real estate, bringing a rare ability to simplify complex ideas, communicate value clearly, and design media strategies that create inbound opportunity.
Select Experience Includes:
• 18 years in banking corporate strategy
• Host and producer of 400+ podcast episodes, generating thousands of high-trust business conversations and strategic introductions
• Architected the launch of branded IR/PR systems for real estate operators and capital partners
• Developed strategic media blueprints used to secure investor interest, positioning, and succession transition planning
• Led the launch of media-based lead generation campaigns
• Built multi-platform digital funnels that combine brand storytelling, capital strategy, and personal positioning to drive visibility and conversions
I thrive in founder-led, purpose-driven environments where media is a tool for relationship building, not self-promotion. I bring the discipline of execution, the instinct of a storyteller, and the perspective of someone who’s sat on both sides of the deal table.
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